Read Online and Download Ebook Sales Management: A Global Perspective By John B Ford, Earl Honeycutt, Antonis Simintiras
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Sales Management: A Global Perspective By John B Ford, Earl Honeycutt, Antonis Simintiras
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Review
'The authors have brought together the most up-to-date information to guide salespeople through the global marketplace. This book is essential reading for sales management students and sales managers wishing to succeed in global sales.' - Journal of International Marketing and Marketing Research
About the Author
Earl D. Honeycutt is Professor of Business Administration at Elon University, North Carolina, USA.
John B. Ford is Professor of Marketing and International Business at Old Dominion University, Virginia, USA.
Antonis Simintiras is Professor of Marketing and Director of the European Business Management School at the University of Wales, Swansea.
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